The retail landscape in Australia is changing. Socially responsible products matter just as much for consumers as they do for the makers.
Driven by our commitment to Country, community, leadership and accountability, Aboriginal Art Co is connecting ethical and authentic art and artisan products to the market.
‘Reclaiming the Boomerang’ by designer Jenna Lee
The Boomerang has become an internationally known symbol to represent Australian Aboriginal art and it’s time we took it back!
The Boomerang is phenomenal piece of Aboriginal creativity, ingenuity, and science.
A truly incredible device unique to Aboriginal culture. It was one of the first objects to be mass-produced and appropriated, becoming the most common souvenir to represent Aboriginal culture. This incredible device has now become ‘kitsch’ symbolising a token representation of our culture and inauthentic boomerangs have been littering tourist shops for decades.
Video: Filmed and edited by Rhett Hammerton
Produced by Aboriginal Art Co
With thanks to UQ Anthropology Museum.
We create space for our community to be comfortable and confident that they are being accurately represented.
Aboriginal Art Co’s unique approach respects cultural protocols whilst harnessing appropriate commercial opportunities.
As blackfellas, we are community-minded, conscious of our complex histories and sensitive to issues that affect Aboriginal communities across the country. We don’t pretend to know everything but our curiosity and desire to learn and grow means we’ll always keep our eyes open on this journey.
Australia has the world’s oldest living culture and art is an extension of this cultural practice.