Conscious Shopping: How to Vet Aboriginal Businesses
When you buy from an Aboriginal-owned business, you’re not just purchasing a product; you’re supporting First Nations culture, community, and self-determination. Conscious shopping means understanding who you’re buying from and the positive impact your purchase has. Every dollar spent is a step toward a more ethical and culturally respectful economy.
Why conscious shopping matters
In today’s market, more brands are using Aboriginal designs, symbols, and language. While this visibility can be positive, it can also create confusion about what’s authentic. Some companies use Aboriginal aesthetics without being owned or operated by Aboriginal or Torres Strait Islander people.
That’s why it’s important to take a closer look and ensure the businesses you support are genuinely Aboriginal-owned and community connected.
How to identify a genuine Aboriginal business
A great place to start is the About Us section of the website. A legitimate Aboriginal business will proudly share:
Look for a photo, bio, or even an introductory video - this helps you connect with the people and stories behind the brand. Transparency is key. Just like meeting someone face-to-face, seeing who’s behind the business builds trust and authenticity.
Cultural identity goes beyond skin colour
It’s important to remember that Aboriginal and Torres Strait Islander people come in all shades. You can’t judge authenticity by appearance. What truly matters is cultural connection, community accountability, and a genuine commitment to giving back.
When shopping for authentic Aboriginal art or First Nations products, focus on the values and relationships behind the business — not just the visuals.
Aboriginal Art Co: We do the vetting for you
At Aboriginal Art Co, we take the guesswork out of conscious shopping. Every artist and maker we collaborate with is Aboriginal or Torres Strait Islander, and we build our relationships on trust, respect, and transparency.
You can shop confidently knowing that your purchase supports real artists, real stories, and real community impact.
Every product on our website includes the name of the artist or business, and links directly to their website or social media, so you can connect with the creator and learn about their story.
Shop our online store for ethical and authentic Aboriginal art and First Nations-made products. From original artworks and prints to handmade gifts and homewares, every item celebrates living culture.
Buying authentic Aboriginal art and products is an act of respect
Conscious shopping is more than a trend, it’s a responsibility. When you choose to buy authentic Aboriginal art and ethical Aboriginal products, you’re helping to preserve cultural knowledge, create economic independence, and strengthen future generations.
When we shop with care and respect, we don’t just buy something beautiful - we invest in stories, communities, and culture.
