Yaye

Welcome to Yaye. My name is Melissa Cole, and I am a proud Warumungu and Luritja woman from Mparntwe (Alice Springs). Growing up in the heart of Central Australia, I developed a deep respect for the land, its resources, and the incredible women who have shaped my journey.

My years in education allowed me to collaborate with and learn from amazing women I fondly call my "Yaye's" – my sisters. These women have been my strength and support, and they inspire me every day. I named my business Yaye in their honour.

Celebrating Indigenous Knowledge Through Skincare

With my husband Anthony, an Arrernte man from Alice Springs, we’ve created an Aboriginal bath and body care range that celebrates ancient wisdom and modern innovation. Our products are infused with ethically sourced bush medicine extracts from native Central Australian plants, showcasing the profound cultural knowledge of our ancestors.

Why Choose Yaye?

• 100% Aboriginal-Owned: Supporting First Nations self-determination and culture.
• Ethically Sourced Ingredients: Sustainable practices ensure harmony with the land.
• Australian Made: Locally crafted with care and quality.
• Vegan and Cruelty-Free: Kind to animals and the environment.

Our product range includes Body Butter, Body Wash, Body Scrub, Bubble Bath, and more. Each item is designed to provide luxurious hydration, nourishment, and a sensory connection to the land.

Experience the beauty and wisdom of Central Australia with Yaye. Our products are more than skincare – they are a journey through culture, connection, and care.